What is SEO for Hotels anyway? SEO is short for Search Engine Marketing. And this means actually optimizing your hotel SEO strategy to be able to rank high in Google. It means making certain that your website ranks high for both free and paid search queries.
As a hotel website promoter, what you need to do first is to make sure that you have chosen the right keywords that are truly targeted to your target market. Focus on your targeted keyword as your main keyword phrase. Other hotel website components would be the other main keywords that are not as specific as the main keyword phrase. And the rest of the keywords should be the ones that complement with your main keyword.
Having said that, you can also optimize your hotel SEO by including the other related keywords which you think can boost your hotel website’s rankings. But before that, you need to choose the best keywords that you think can optimize your webpage url. One good suggestion would be to choose the words that are commonly searched online. This way, you know that these are the keywords that most internet searchers usually type to find a particular product or service that you offer.
The next thing that you need to do is to write an attractive webpage title. As a tip, always use the same focus keyword as your main keyword phrase. And this is also where you can use the other search engine optimization tools like the Page Rank Checker Tool or the Meta Keywords Checker Tool to check your webpage’s SERPs. You might want to also focus on the number of times your page title appears online as well as the number of times its URL appears online.
Once you are done with the initial steps, the last one is to integrate the data that you have gathered from the SEO for hotels. By logging in to your Google Analytics account, you will be able to see how much traffic your hotel website receives and if there are any changes. In the same way, you can monitor the clicks on the different campaigns that you have launched. Now, since you have learned how to do the SEO for hotels, you can use the same tools to track the results of your different strategies.
Another important thing that you need to learn about SEO for hotels is to make use of internal and external links. Internal backlinks refer to those which link directly to your webpage from another website. External backlinks, on the other hand, are those from other hotel websites which point to your own website.